Internet shopping on the rise icon

Internet shopping on the rise



НазваниеInternet shopping on the rise
Дата конвертации23.08.2012
Размер5.32 Kb.
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1. What is the main idea of the text?


2. Are purchases done by men and women different? What is the difference?


3. Will online shopping replace mall cruising? What do you think about it?


INTERNET SHOPPING ON THE RISE


You’ve probably heard that a lot of people are doing their shopping online these days. In fact, buying and selling over the Internet are rapidly gaining in popularity. E-tailing – or e-commerce, as it is called – now involves millions of shoppers spending billions of dollars every year.


Who are these shoppers? What are they buying? Why don’t they just go to the mall?


Making purchases online is a shopping trend shared almost equally by men and women. At first, men made more online purchases in all categories of goods than women did. Now, the balance has shifted somewhat, and women outspend men in some categories of online shopping. Men buy more computer software and hardware, while women buy more books and music items. Across the board, sales of clothing, food, gift items, airline tickets and automobiles have increased rapidly.


Online consumers do their shopping via the computer rather than at the mall for a good reason. By shopping online, both men and women can make their purchases when it’s convenient for them. A lot of e-commerce takes place after 8 p.m., when stores are usually closed. The online consumer may, if he/she likes, buy at 3 a.m. while wearing pajamas. Also, by using the Internet to research products, shoppers save time and energy, and often money – all from the comfort of their own home. Once they have made a decision, they may buy over the Net; or, they may then head to a store to make their purchases.


Will online shopping replace mall cruising? Probably not. Many people still prefer actually shopping in stores – to see, to touch, to feel the articles they are considering buying. You probably will, however, meet more and more people who prefer having the comfort and benefiting from the efficiency of shopping on the Net.




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